A huge opportunity
When Spirotech needed a new website, the team saw a huge opportunity: making the product data from SyncForce Circular PIM available on the website.
Implementation with Acterus
To implement SyncForce Circular PIM, Spirotech collaborated with Acterus, their appointed implementation partner. Acterus managed the full setup and configuration process, ensuring that the system was tailored to Spirotech’s digital product availability needs.
Joost: “For us, Acterus has always been a very accessible partner: communication lines are very short. And because we’ve been working together for a long time, they know Spirotech well. They have a lot of knowledge about our products and processes. When we want to publish new information, they not only understand what we need straight away, but they also give us good recommendations on how to get the most out of the system.”
To make the launch successful, a lot of work was still needed to enter product data. Laurens: “We have ETIM standards for all our products. That’s a really big advantage for us: standards make it much easier to share data, in our case with wholesalers.” The team worked hard for months to collect all the data and enter it into the PIM system. “But it was definitely worth it. Thanks to this effort, we now have 95% of all ETIM properties filled in.”