Business frictions that we solve

Loss of sales due to late product introductions because of more brands in bigger product portfolios in more categories with shorter life cycles. Increased workload and cost of coordination due to more players, more media, more systems and increased sales/distribution channel complexity. Increased risk of inconsistent brand experiences due to poor data quality.

 

Recognize this?

When will our new products be available in the market? How do we get grip on local product launches and marketing activities? Do we have enough budget and people for our projects? Which product development project should get higher priority?

Product Development Management

We help you get grip on the problems concerning the Physical Availability of your products and brands. Our Product Development Management expertise includes optimizing end-to-end processes for managing strategic plans, project portfolio management, stage-gate efficiency and project tracking.

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Struggle with this?

Product data is inconsistently managed across our company. Product information on the website is not up to date. Information on our product leaflets is not in sync with our catalogs. Creating product catalogs for different markets and languages takes too long.

Master Data Management

We help you keep track and manage the Digital Availability of your products and brands while your product portfolio is growing, evolving and changing.

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Need to improve on this?

How do I get the latest version of my documentation, images and videos to all stakeholders? Communicating product launches in our partner channel is very cumbersome. What marketing activities do we do locally and what do they contribute to our sales?

Product Launch & Growth

Become top of mind. We make sure your product information and promo materials are available for the right partners in your channel increasing the Mental Availability of your products and brands with your customers.

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Copyright © 2016 Acterus

Meerenakkerweg 1-09
5652 AR Eindhoven
The Netherlands
Phone: +31 (0)88 0249000

10431 Chelsea Bay Dr.
Charlotte, NC 28278
USA
Phone: +1 704-502-4622